Top 10 Questions To Ask Before Buying Sealing Wax

Colorful, creative and darn right gorgeous - oh sealing wax . . . how we love you!

Whether you’ve never worked with sealing wax before or if you’ve worked with mountains of it – buying the perfect sealing wax can be tricky, because really there isn’t a whole lot of information to help guide your journey!

But don’t fear – Artisaire is here!! (insert superhero stance)

We’ve been working with sealing wax for a long time and we’ve seen it all!

So we're here to save you the time (and money) of trial and error - by creating our list of the Top 10 Questions You Should Ask Before Buying Sealing Wax as well as our top tips and tricks to consider along the way!

Question 1: What Is Sealing Wax?

Antique Gold Glue Gun Sealing Wax Sticks

To start us off - we should probably talk about the wax itself!

Sealing wax is a waxy material that has been designed to melt easily, hold an impression when stamped; then harden once cooled.

Traditionally, sealing wax was used to send letters safely during the days of squires and knights without fear of tampering. Also used as a status symbol, having a seal was reserved for royalty and prestigious professions such as lawyers or doctors.

Wax seals have come a long way since then, however they still hold true to creating a look of elevation and importance.

Now used on everything from wedding invitations and crafting to branding and packaging – the uses for wax seals and sealing wax are endless!

Question 2: Is All Sealing Wax The Same?

Eucalyptus Wax Seal by Paula Lee Calligraphy

This is kind of like asking if all coffee is the same!

While you may make your coffee the same way every time, using different types of coffee beans WILL change the flavor in your cup!

Working with different brands of sealing wax is exactly the same way.

Depending on the ingredients used to make the wax, the format of the wax (hello glue gun sealing wax), and even the company you buy it from – you will end up with a different experience.

We will go into more detail below on the specific questions to ask when shopping for your sealing wax. 

Question 3: What Is The Difference Between Different Types Of Sealing Wax?

As we said above – not all sealing wax is created equal!

When we created our signature sealing wax blend years ago, we wanted to create the highest quality sealing wax, and here are our must-have, top 5 attributes of what we believe makes sealing wax amazing:

1. Rich in color (and lots of them);
2. Luxurious and smooth texture
3. Flexible and durable enough to be mailed 
4. Easy to use, doesn't stick often and avoids pooling
5. Holds a defined, high quality impression

Now – it’s easy to tell all of those things once you’ve already purchased the wax and tested it,

But… how can you tell the difference between different types of sealing wax before you hit that buy button?

The Blends: "Traditional" vs. "Flexible"

There are two main blends of sealing wax: Traditional Wax and Flexible Wax.

It is so important to what wax blend you are looking at because each one has a very different look and feel and some are only designed for specific uses! 

The Traditional Blend

Traditional Sealing Wax is quite easy to identify because it usually comes in either “with wick” wax sticks (square in shape and look almost like a candle) or wickless wax sticks.

This form of wax uses a special shellac – making it perfect if you are looking for that “breakable” wax effect when your guests open their invitations but is not recommended for mailing.

Typically found in traditional colors such as black, red, and gold – this type of wax is widely available on shops like Etsy and Amazon.

The Flexible Blend

Flexible Sealing Wax is created using a combo of real wax and resin – to create a more flexible wax seal when pressed (and prevents cracking or breaking).

Available in a wide range of colors with a thicker consistency for easier pouring, this is the most popular form of wax used in the wedding industry. This type of sealing wax is also known for its ability to safely travel through the mail and be used on curved surfaces like bottles and candles.

It is important to note that this type of wax does vary quite a lot between different brands – so make sure to read the reviews before buying!

The Formats

Glue Gun Sealing Wax

This is the most popular form of wax and has been for the last few years. Primarily made of flexible sealing wax, this wax has been designed to melt in a Low-Temp Glue Gun.

Quick and easy to use, this format of sealing wax will save you tons of time and create more beautiful wax seals! 

Traditional Wax Sticks

These wax sticks are made typically using traditional sealing wax. 

Melted over an open flame, this form of wax is much more fluid than other forms, and won't be flexible when dried. Making it best for hand-delivered letters and crafting only.  

Sealing Wax Beads

Pre-portioned rounds of wax, these little beads were created to melt in wax spoons over an open flame.

A great solution for making a few seals at a time – this type of wax is perfect for the DIY addict who has time to enjoy it!

Available in both traditional and flexible sealing wax – it’s important to ask what type of wax you are working with before buying!

Pre-made Wax Seals

A relatively new addition to the market, pre-made wax seals are pressed by hand and finished with adhesive backing – to save you the entire process! 

Made from flexible sealing wax, we love how quick and easy it is to add wax seals to any project!

Our favorite uses for them?  Wedding invitations and packaging!

Question 4: What Type Of Sealing Wax Should I Use?

Whether you are adding wax seals to your wedding invitations, gift wrapping, social stationery, scrapbook, or luxury brand - finding the right sealing wax for your project is an easy decision!

To help you find the best one, we've broken it down into the 4 Most Popular Ways To Use Wax Seals:

Wedding Invitations

We 100% recommend our flexible, glue-gun sealing wax or pre-made wax seals for any wedding stationery!

Not only is this the easiest to pour and stamp on your envelopes (say goodbye to wasted invitations or envelopes from those “oops” wax seals) – but it’s also faster than other methods and will look 1000x better, trust us!

stationery + mailing

The same thing applies here!

We will go into more detail below on how to mail your wax seals – but for now, choosing flexible, glue-gun sealing wax or self adhesive wax seals will set you up for success!

P.S. Remember to ask your post office about hand-cancelling those paper pretties!

Branding + Packaging

There’s nothing more beautiful for a luxury brand than a perfectly pressed wax seal!

Creating a consistent look and feel for your brand is key so pre-made Wax Seals are the way to go!

No mess. No fuss. No potential errors from improper stamping or wasted inventory!

arts & Crafts

This is all about personal preference!

We love flexible sealing wax because it is versatile and durable enough to withstand even the fanciest DIY projects!

But remember - not all wax types are available in all colors - so make sure you double check that yours does before hitting that buy button!

Photos (from left to right): The Keen Bee, Mason Neufeld Photography, Rewined Candles, Ciarra Claire

Question 5: How Much Sealing Wax Do I Need?

Ok, well the first thing to ask yourself is:

“Is there such thing as too much sealing wax?”

If you happen to be like us and answer no to the question above – then feel free to buy all the sealing wax, in all the colors, just to be safe! 😉

For those of you planners out there – we hear you!

Here is a handy chart to help you find out how much wax you need! Looking for an even easier way? We've added a Sealing Wax Calculator to the product tabs of every sealing wax listing on Artisaire!

Size of Wax SealSeals Per Stick of Wax*
0.75" (19 mm)10-12 wax seals
1" (25 mm)7-10 wax seals
1.25" (32 mm)5-7 wax seals
1.5" (38 mm)3-5 wax seals
1.75" (45 mm)2-3 wax seals
2" (51 mm)1-2 wax seals

*based on sticks of our Glue Gun Sealing Wax. Other brands and forms may vary.

Question 6: Can Sealing Wax Go Through The Mail?

Sweet Pea Wax Seal by Liza Child Design

Who doesn’t love receiving a beautiful piece of happy mail!

Sending beautiful things through the mail? Now that’s a different story!

It’s been said before that you can’t send wax seals through the mail.

Why? Well, because wax seals were designed to be breakable (hello Traditional Wax) . . . and breakable wax and modern mailing just don’t go hand-in-hand.


With the use of flexible wax mailing wax seals has become possible!

That being said – it is essential to ask whether the sealing wax in your cart really can be sent through the mail! For those of you shopping on Artisaire – don’t worry, the wax we offer has been created just for this!

Quick Tip: Want to be extra safe?  We always recommend using either an outer envelope to protect your wax seals as they travel far and wide – or requesting that your mail be hand-sorted at the post office.  Trust us – it’s worth the extra cost!

So go ahead friends, mail on!

Question 7: How Do I Use Glue Gun Sealing Wax?

Ok, now that you’ve found the perfect wax – it’s time for the fun part!

Making your wax seals!

If you haven’t had a chance to read our latest post: How To Use A Wax Stamp, here’s a quick snapshot of what you will need and how to use Glue Gun Sealing Wax.

The Tools:

1. Wax Stamp 
2. Glue Gun Sealing Wax
3. Sealing Wax Gun (or low-temp, 0.44” glue gun)
4. Bowl of Ice
5. Microfiber Cloth

STEP 1: Add your favorite color of Glue Gun Sealing Wax to a Sealing Wax Gun and allow to heat up.

STEP 2: Once your wax is thoroughly heated, pull the trigger (1-2 times) to pour a small circle of hot wax onto your invitation or envelope.

STEP 3: Place your chilled wax stamp in the center of the hot wax. Leave for 10-15 seconds.

STEP 4: Gently peel your wax stamp away from the wax.

Question 8: How Do I Use A Sealing Wax Spoon?

Perfect if you are looking to make one or two seals at a time, this method is straight soul food!

To get started, gather your tools:

1. Wax Stamp 
2. Sealing Wax Beads (or chopped up wax sticks)
3. Sealing Wax Spoon
4. Heat Source (we are loving this combo right now)
5. Bowl of Ice
6. Microfiber Cloth

STEP 1: Add 1-2 wax beads to your spoon, placing over a candle or open flame to melt fully.

STEP 2: Pour a small circle of wax onto your invitation or envelope.

STEP 3: Place your chilled wax stamp in the center of the hot wax. Leave for 10-15 seconds.

STEP 4: Gently peel your stamp away from the wax.

Question 9: Where Can I Buy Sealing Wax?

Sealing wax can be found in many online retailers these days – from Etsy and Amazon to brands like us!

Whether you like to shop big or shop small, where you buy your sealing wax from can make a big difference to the final look and feel of your wax seals.

When in doubt – ask your vendor whether they make their own sealing wax and if not – who does!

We always love working within our global community, but when it comes to sealing wax, it is so worth investigating where your wax is made and what types of materials go into it.

Question 10: What Color Sealing Wax Should I Use?

If any of you are color lovers like us, this question is basically like saying it’s Free Wine Day - but you can only choose one bottle to enjoy!  Nearly impossible!

When it comes to choosing the color of sealing wax for your project – application is everything!

We're all about a bright yellow, bumblebee wax seal on your niece’s birthday invites, but if we’re talking about a soft, ethereal wedding invitation, then bright yellow might not be the right choice.

Whether you are using wax for your wedding invitations, social stationery, branding, or crafting, we always recommend ordering samples to make sure your color is just right!

While online shopping has changed our way of life – when it comes to choosing color, physical samples are still key!

The Wrap Up

Well friends, that’s a wrap!

Now that you are equipped with the Top 10 Questions You Should Ask Before Buying Sealing Wax you are ready to go out in the world and find your color calling!

As always – if there are any questions or other topics you’d like to chat about – leave them in the comments below!


Team Artisaire

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